I don't know if this message will ever be read, but I feel the need - as an Adult Female Fan of Legos and mother of three sons ages 7 and under, to clarify some inaccuracies in your email.First, the sets do NOT come pre-assembled. Basic investigation reveals that they are full of standard bricks in addition to the human-esque figurine. The other parts are standard Lego products, and work fine with any of the other sets they've made in the last 30 years and beyond for the most part. The tools are the same size as standard minifig tools, in fact most of them are actually from the same molds as long-existing parts, just in new colors. The $10 sets have about 80 pieces each, of which only four are the humanoid figurine. Many AFOL (Adult Fans of Lego - gender neutral but mostly males) plan to buy the sets and get rid of the dolls, because the sets themselves are actually quite a nice assortment of parts. The Cafe set will be finding its way into our own expansive Lego village. These sets actually have more complex builds than many of the sets targeted to boys or gender-neutral over the years (many of which are in our own large personal Lego collection). For instance, the Harry Potter series sets often had large prefab wall pieces that offer much less repurposing flexibility than what is in much of these sets (though as a caveat: that's not apples-to-apples entirely, as I have not had chance to examine the most expensive set currently on offer on the Friends line - the house may have the same pre-fab walls like much of the Castle/Kingdom/Harry Potter sets used; I can't tell from pictures). They are comparable in complexity, from all appearances, with the currently offered Superheros line Lego is offering.Secondly, Lego refers to them as "mini-dolls" not "LadyFigs".Third, this is just the first few sets to come out. Barbie didn't become a doctor or an astronaut for a LONG time after she hit shelves, I would predict that Lego will be having its Friends in space much sooner (and the new Series 6 Collectible Minifig set features a female surgeon along with the uber-pink blond-bombshell-in-space that I affectionately refer to as "astrobimbo"... baby steps, I guess...). Given that Lego is headquartered in a country that is lightyears ahead of the US in pretty much every indicator of social inequalities (I say this as a sociologist-in-training), I trust them to advance the cause of women pretty rapidly. The "Olivia" character seems a pretty competent budding scientist with a well-stocked personal lab (including microscope) in which she appears to have built her own robot, "Mia" with a little imagination becomes an animal rights activist, and "Emma" has a nice complex design studio that is NOT dumbed-down (yes, she appears to be designing fashions, but swap out the "whiteboard" piece - it is a standard shape available without the printing on it - and she could be a budding architect with the rest of the stuff in the $10 set... this would be the ONE time I am sorry to NOT have had a sticker instead of a pre-printed brick come out of the box).As for Lego being in the "boys" part of stores, every Target and Toys R Us I have been in in the last decade has a "Lego aisle" (if not several) that has nothing but Lego products, many of which I, as a female, have considered as interesting as my husband and other Lego fans in my social circles have.I do not hold Lego innocent in this at all - I am actually working on an academic research project that will hopefully be a published academic journal article about what I believe are the REAL roots of the "lack of affection" girls have for the standard minifigs - number one problem being the horrible gender imbalance in the Lego Minifig population (it's less than 20% female, and the female offerings generally are not as interesting and detailed as the average for the male offerings). I do believe Lego made many missteps in this new Friends line. I am severely irritated that they have less articulation in their joints than the minifigures do (their wrists don't turn, their legs don't move independently, and they can't lean backwards - I do not believe that evolution should reduce functionality) and the shape of the feet is problematic with positioning in relation to built components on baseplates, and they can't sit on the studs/pegs of the bricks and be locked into position like the minifigs can - all of these are functional design problems that they should have solved before going to market if they wanted to prevent the severe negative response they've gotten.My personal opinion is that the company AND consumer base would have been better served by first bringing the standard minifig population into gender-balance via offering all-female minifig packs (similar to how they offer "battle packs" for various lines), making some new female face and torso designs, and releasing those as well as the already-available minifig hair pieces in every color option through their online pick-a-brick store at minimum (as a box set assortment similar to they have done with "community workers" and the "fairytale figures" sets for retail shelf purchase would be a good move too). THEN work on evolving the minifig - taller, rounder, more humanly shaped like the mini-dolls without losing the functionality of the minifigs, ESPECIALLY if it meant they didn't look somewhat anorexic (I do commend them on giving the mini-dolls a more realistic breast size than many other dolls-with-breasts on the market over the years, but those arms are scary-skinny in relation to the hand size, and the skinniness of the arms is why the physics of a functional wrist don't work). It is the lack of functionality that makes these mini-dolls less appealing to my 7 year old son (who, when given free reign to build three minifigs for $10 at our local Lego store generally goes for female minifig parts without prompting since he knows intuitively that he doesn't have as many of those as the male parts on offer). When looking at the Friends sets on the shelves at our local Target, once he realized they were actually Lego products (he was more confused by them not being in the Lego aisle and mini-dolls than by the actual content of the sets or color of the boxes), he was actually quite interested in playing with them. I have video recorded his initial impression at the store as well as his initial reaction to the mini-dolls themselves, and have his permission to share those publicly.I will be reposting this message on my blog. I believe more discussion is better, all around, and that nothing is furthered by folks going off on a crusade based upon faulty first impressions.Thank you for reading.AhmieMom, writer, Sociology graduate student, and AFOL - amongst other things.